Outbound Sales · HubSpot · Marketing

Built for Companies
Changing the World
with Science

Goldup-e runs sales and commercial operations for science-driven companies: we work out who needs your technology, start the right conversations and keep each opportunity moving.

Start a Conversation See What We Do

What We Do

Three Ways We Help
You Grow

Find the right buyers.
Keep opportunities moving.
Give your team time back.

Core Expertise
01

Outbound Sales

From ICP definition to booked meetings - we build outbound engines that consistently generate qualified pipeline for technical and scientific companies.

Target accountsWho needs your technology
Relevant outreachEmail, LinkedIn and phone
Qualified meetingsConversations worth having
  • ICP targeting & list building
  • Multi-channel sequences (email, LinkedIn, phone)
  • 40%+ open rates vs. 20% industry standard
  • TAM list preparation
  • ICP workshop & alignment
02

HubSpot Consulting & Sales Ops

Most HubSpot portals are half-configured and underused. We audit, rebuild, and optimize yours so your team closes more deals with less friction.

One connected CRM
New leadQualifiedOpportunity
Every opportunity has an owner and a next step.
  • CRM architecture & data integrity
  • Pipeline design & deal stage optimization
  • Automation, sequences & workflows
  • Reporting dashboards & forecasting
  • Tool implementation: PandaDoc, CPQ & quoting
  • Customer-facing proposals & product overviews
  • Sales & marketing playbooks + content library
  • CRM automation, lead routing & reporting
03

Marketing

Marketing for companies that are hard to explain. Content, newsletters and sales collateral that work alongside your sales, built on GTM engineering principles and run as repeatable workflows on the Clay platform.

GTM engineering · Workflows on Clay
Signals & enrichmentAccount and buyer data in Clay
Automated workflowsRepeatable, tested, measured
Content & campaignsThe right message for each buyer
  • Social media & founder voice (LinkedIn, Instagram)
  • Newsletters that keep long-cycle buyers warm
  • Sales decks, proposals & webinars
  • Website (AEO optimized), SEO & AI-search visibility

GTM engineering runs through everything we do. From outbound to HubSpot to marketing, every service is built the same way: clean data, automated workflows on Clay, and results measured end to end.

Preview · Version C, new pathCompare with the V8 path below

How We Work

Four Questions Between
Your Technology and Its Buyers

Each question is a piece of work we take on with your team, in this order. The answers feed each other: knowing who needs the technology shapes how we reach them, and what we hear in conversations goes back into who we target next.

  1. 01Market

    Who needs your technology?

    We start with the product itself: what it does, where it performs better than what buyers use today, and what it takes to adopt it. From there we map the applications where that difference matters, the markets behind them and the companies that buy in each one.

    • Use cases worked out with your technical team
    • Applications and markets ranked by fit
    • Target accounts and the roles that buy
    • Accounts researched and verified before outreach
    • Perplexity
    • Exa
    • Parallel
    • Crunchbase
    • Clay
    • LinkedIn Sales Navigator

  2. 02Conversations

    How do you start the right conversations?

    Conversations start from two directions, and both lead to the same account. What happens next depends on how each person responds: a reply, a question, a visit or silence each call for a different next step.

    Outbound

    • Context research on each account
    • Email and LinkedIn sequences written for the reader
    • Calls once a contact engages

    Inbound

    • Signals from your site, forms and content
    • Routing to the right person on your side
    • Follow-up in the channel the contact chose
    • Bright Data
    • Firecrawl
    • Smartlead
    • Closely
    • Aircall
    • Gmail

  3. 03Pipeline

    How do you move opportunities forward?

    A promising conversation becomes an opportunity in your CRM, with an owner, a stage and a next step. We set up the qualification, the follow-ups and the documents buyers ask for, and agree with your team who sends each document and who owns each next step.

    • Qualification criteria and deal stages
    • CRM set-up and clean records
    • Follow-ups and a next action on every deal
    • Proposals, product overviews and hand-offs between your people

    Your team leads the meetings, owns the relationship and makes the commercial decisions. We make sure every next step is written down, assigned and followed up.

    • HubSpot
    • Slack
    • Notion

  4. 04Efficiency

    How do you make the work more efficient?

    Once the process works, we take the repetitive parts out of it: automations between your tools, AI assistants for research and drafting, and playbooks your team can follow without us. We measure what each step produces, and what we learn goes back into targeting and messaging.

    • Automations between CRM, inbox and data
    • Assistants for research, drafting and replies
    • Sales and marketing playbooks
    • Weekly measurement that sets the next round of targeting
    • n8n
    • Claude
    • OpenAI
    • Airtable
    What we learn goes back to question 1

Preview · V8 reference path, unchangedBack to version C

The Outbound Engine

We Understand Your Customers.
Then We Build the Outreach.

Most agencies chase SaaS and products that are easy to explain. We specialize in science-driven companies selling complex technology through real procurement cycles. Understanding your customer comes first. Only then do we wire the full stack together, from raw data to booked meetings.

01

Data Sources

Apollo LinkedIn Google Maps Crunchbase Apify JJob Boards NNews Signals

Fresh, targeted prospect lists pulled from the places your buyers actually show up - refreshed continuously, not bought once.

02

Enrichment & Verification

Clay Surfe Claude OpenAI

Every contact is enriched with real context and every email verified before a single message goes out.

03

Email Copy

Claude OpenAI PPersonalization Engine AA/B Variants HHuman Review

Sequences personalized at scale from your enriched data, rewritten based on what gets replies. No random AI, just AI that reads like a human.

04

Sending & Outreach

Smartlead Closely HubSpot LinkedIn WWarm-up Systems IInbox Rotation

Deliverability-safe, multi-channel sequences across email and LinkedIn - warmed up, rotated, and monitored daily.

05

Management & Reporting

HubSpot Slack Airtable n8n Gmail Notion RReply Handling WWeekly Reports

Replies routed, leads tracked in your CRM, and clear reporting every week - you always know what the system is producing.

Click steps 1 to 5 to walk through the engine from left to right

About Goldup-e

Built by an Operator
Who's Done the Work

Goldup-e was founded by Mikel Mangold - a commercial operator with 7 years of business development across pre-seed, seed and Series A scientific companies, in 4 countries.

Mikel's background spans chemistry, business development, HubSpot implementation, and AI tooling. He is a published author on the power of ecosystems for entrepreneurship, and has helped dozens of companies commercialize breakthrough technology.

At Goldup-e, the model is simple: we don't hand you a slide deck and disappear. We get in your tools, build the systems, and stay until it works.

Meet the teamMikel's book
MMMikel Mangold
Mikel Mangold Founder, Goldup-e
  • Chemistry background - 7 years of BD across 4 countries
  • Published author on the power of ecosystems for entrepreneurship
  • HubSpot expert & certified implementer
  • AI agent builder & workflow automation specialist
  • RevOps advocate and believer of the power of GTM Engineering

Past & present collaborations include

ATLANT 3D logoATLANT 3D ABN AMRO logoABN·AMRO Bank Nanell logoNanell (acquired by MediKarma) Neoplas Vet logoNeoplas Vet Niterra logoNiterra Ventures Mechanocross logoMechanocross Pack2Earth logoPack2Earth

What Clients Say

Don't Take Our Word For It

★★★★★

Mikel was instrumental in opening new markets - most notably the United States and India - and he did it the right way: on the ground, meeting stakeholders, visiting customer sites, and listening deeply until he understood the customer's real pain points. I recommend him warmly and without reservation.

Dr. Tom Walsh
Dr. Tom Walsh Board Member & Chair of the Advisory Board, ATLANT 3D | Former CEO of NEXX Systems (acquired by Tokyo Electron)
★★★★★

Working with Mikel and Goldup-e has been a real pleasure. You make things so easy. We had a lot of trouble reaching startups, getting them to reply and finding the right person to contact. Mikel and Goldup-e sourced a really big lead list for us and automated the whole process, right down to scheduling the meeting. All we had to do was look at our calendar, and there'd be a new meeting there.

Tracy Crouthamel
Tracy Crouthamel Niterra · Nanell
★★★★★

Over the years I have worked with a lot of folks in and around your space, but never any with your level of skill and talent. I am really impressed - impressed so much that I pitched your capabilities to a startup I know who really needs your services.

Art Muir
Art Muir Senior sales professional working with Niterra Group (16,000+ employees) | Advisor to multiple startups
★★★★★

Collaborating with Mikel Mangold has been an absolute pleasure. Mikel exemplifies what it means to be a next-generation leader, blending strategic foresight with a unique capacity to forge partnerships that are not just transactional but deeply meaningful. His thought leadership is evident in his book 'Today's Superpower: Building Networks & Meaningful Relationships Using Principles from a Fast-Changing World' - now on my recommendations list for clients wanting to increase their impact. Mikel Mangold is a powerhouse of innovation and insight.

Nicole Colwell
Nicole Colwell ↗ Growth & Transformation Executive | GTM & Growth Strategy | Board Member & Speaker | PE & High Growth Focus
★★★★★

Working with Mikel was truly rewarding. His exceptional ability to identify high-quality leads and seamlessly guide them through the sales funnel ensures marketing and sales alignment. A data-driven professional with unmatched HubSpot expertise, he excels at ROI measurement and refining strategies. Beyond his skills, Mikel's positive energy, humor, and collaborative spirit make him a joy to work with. Any organization would be fortunate to have Mikel on their team.

Lori Chee
Lori Chee ↗ Former CMO of CyberProtonics

Let's Talk

Ready to Build
Something That Works?

Whether you need more pipeline, a cleaner CRM, or AI that actually saves time - reach out and let's figure out the right starting point together.

hello@goldup-e.ai
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